SEO Basics

In this week's article, I'll be giving you the run-down on SEO. You'll learn what SEO is all about and I'll also give you seven best practices for an SEO friendly website!

What is SEO?

SEO is a simple acronym for Search Engine Optimization. SEO is mentioned practically everywhere on the web. But to make things easy to understand, here’s the main goal of SEO—to make your website and its content appear as close to the first search result in Google.

Why Google?

Well, Google is the most visited website in the world. You want your website to show up there. It’s clear that almost everyone visits google to get to a website—sometimes even if we already know its URL, we still Google it (and I’m totally guilty of that).

Getting the Top Search Result

Now that we know the purpose of SEO, you might be wondering how to get to the top search result ranking on Google. Well, that’s where all those SEO experts, tips and SEO related articles are about. There are many easy to follow tips that Google provides, but below I’ll list seven of the best practices for an SEO friendly website:

1. Add alt text to your images

All of your website’s images should have alt text. Why? Well, if by any chance your image fails to load—there will be alt text in place of the image. Alt text describes what the image is all about. This is very important to have on all of your website’s images to ensure your website is accessible to all of your website visitors.

2. The more natural links to your site, the better

Natural links are something that does take time. The longer your site is active on the web, the more natural links you would have to your website. That’s why if you’re a new website, it’s totally fine if you don’t have a bunch of natural links for a while. other sites that link to your site for a while. A quick way to get natural links to your website is to create informative content so that potential blog owners that visit your website might utilize some of your content on their site that links back to yours.

3. Use search term titles

Your article titles should be very close, if not exactly how you would search for it on Google. For example, if you’re writing an article on free apps for writers, you’ll want to title your article “Free Apps For Writers”. You don’t want to title your article “Here are some great apps I found” because who honestly searches like that on Google? You’ll literally get zero traffic for an article with that title.

4. Use search term URLs

Just like your titles, you want your article URLs to be the same as your search term titles.

5. Write easy to read content

The content on your website should be easy to read, and not too short nor too long.

6. Name your image files using dashes

Don’t use underscores or numbers. The more similar it is the article title, the better.

7. Use Google Trends

Google trends is a great way to see how relevant the content you’re writing about is. Of course, the more relevant the better, since you’ll attract a larger audience to your website. Google Trends will also help you use the most searched for words which is valuable info when you’re thinking of an article title and certain keywords to include in your content.

3 Comments

  1. Loved the article. Very informative! Not only does this help people needing SEO tips for their website but also for YouTubers like myself that should use great titles that people would use in their google search bar or YouTube. Thanks for sharing xopixels!

    1. I’m pretty sure a lot of YouTubers aren’t even really aware of SEO at all – so since you do, you’ll certainly have a huge leg up on a lot of them! So many people using weird/quirky titles for their videos that make them impossible to find via search.

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