Tech

Google Analytics 101

What Is Google Analytics?

Google Analytics is an amazing FREE tool for anyone that owns a website. Google Analytics users have access to all kinds of useful data and insights on the day-to-day activities that occur on their website. This kind of info is valuable for many website owners when used and implemented correctly. Here are some really cool things Google Analytics users get to know about their website and their visitors:

  • The number of website visitors (in a day/month/year)
  • The average time a user stays on the site
  • The average age of a website’s visitor
  • The percentage of men/women that visit the site
  • The most visited web page
  • Most frequented blog category
  • Which social media site drives the most traffic to the website

As you can see, Google Analytics provides valuable insights that can help website owners understand their audience and provide a better user experience.

How Can I Use It On My Site?

Installing Google Analytics on your website is easy! All you need is the Analytics tracking code. To get the code, go to your admin panel > tracking info > tracking code. You can use the JavaScript code snippet and place it near the closing </body> tag on your website. Or, if you’re a little more advanced in coding, you can install it using the PHP code snippet.

Google Analytics Mini Dictionary

The first time you explore the Google Analytics Dashboard, you’ll notice some unique words being used for certain modules. Below, I’ve listed some important terms that are known to be confusing for first-time users:

  • Bounce Rate — the percentage of sessions with a single page view.
  • Conversion — a term for when a user completes a goal or makes a purchase during a session
  • Event — a custom interaction that’s tracked from your website into Google Analytics (i.e. tracking plays of an embedded video)
  • Dimension — an attribute or characteristic of your users and their interactions with your website
  • New User — People that visit your website for the first time in the selected date range
  • Sessions — a single visit to your website, consisting of one or more page views, along with events, e-commerce transactions and other interactions
  • Users — An individual person browsing your website (technically, a unique browser cookie)

Definitions via Loves Data

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I'm a Content Creator, Front-End Web Developer, UI Designer, based in Toronto, Canada. I have a healthy addiction to the internet, technology, and digital media. I'm so passionate about all things design and tech that I write about it any chance I get on my blog xopixel.com!

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