If you haven’t already heard, Instagram relies on the networks and communities of its participants to keep charging forward on the internet.
Just setting up a nice-looking profile and liking other people’s photos isn’t really enough to grow your brand – you need a few tricks as well.
The value and work of community are crucial to maintaining Instagram and is one of the best chances you have of running a successful page on Instagram. No man is an island, especially in the world of social media, so the more you can tap into this very active and populated community, the better off you’ll be.
This means you have to engage with other people in order to get their attention back. Let’s take a look at how you can achieve this with engagement groups.
What is an Engagement Group?
It’s a fairly recent addition to the Instagram community and by no fault of Instagram. An engagement group is a group chat that you’re a part of where you all decide collectively to follow each other and like posts that you all individually publish. This can happen randomly or at specific times of the day, depending on what you decide as a group.
Both of these options within a group like this is going to be great for your engagement. It means you get real people liking and commenting on your posts, as opposed to automation. However, if you’re looking for a massive amount of engagement, it’s better if you can get this activity at a certain time of the day – especially when its peak time on Instagram for your particular time zone.
How much engagement you get within the first hour of publishing a post is everything when it comes to growing in popularity. This is the most significant indicator to Instagram that your content is good, which will increase your chances of being featured in the “explore” section.
Ironically, this makes good posting times redundant. Instead, you should post when the people in these group chats have decided to do all their liking and commenting so that your post has the best chance of getting as much activity as possible.
They call this “a round.” “a round” begins 30 minutes prior to the scheduled engagement within a group. This is when anybody who wants to be involved in the engagement comments their username to the group, so everybody knows who is participating. All the members can then take these names and start their engagement. You have the choice of either engaging manually or setting up an automated system, like a bot.
To signify that you’ve done your engagement, you usually let the group chat know with a comment. However, this depends on the rules of the group chat – each group has a different outline to follow.
How do I get into These Engagement Groups?
The best way to be involved in one of these engagement groups is to do a bit of research and asking around. Find somebody who is relatively successful already on Instagram, and ask them if they are involved in or know of somebody who is involved in one. One thing to remember is that some of these groups are free, while some of them have an entrance fee. It just depends on the group.
Another way to connect with a group like this is via the Telegram app – this app literally has hundreds of these groups.
Things to remember: go to Instagram and choose 3-5 people you can reach out to who have more than 10,000 followers. Ask them if they are involved in an engagement group chat and if it’s possible to invite you to it as well.
Remember, Instagram is in the business of the community. So, if you are prepared to be involved in the community as much as possible, then you can rest assured that your engagement will grow.
Just give it time, patience, and a little bit of good old-fashioned hard work, and you’ll be away.